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A business strategy guide for new paintball distributors covering SKU mix planning (50-60% paintballs in 2-3 field-grade colors, 20-25% entry-level markers and masks, 15-20% accessories, max 8-10 total SKUs), cash flow requirements (2.0-2.3x FOB value including landed cost multiplier of 1.6-1.75 plus operating reserve, with a full budget breakdown for a $18,000 FOB container totaling $31,390), risk control strategies (pre-production samples, third-party inspection at $300-800, start with 20-ft container, 30% pre-commitments, LCL for orders under 500 cases), supplier selection criteria (first-time buyer experience, communication responsiveness, client references, ISO 9001 certification), payment terms (30-50% deposit, balance before shipment or on B/L, T/T most common), and launch planning (pre-sell 4-6 weeks before arrival, set margins at 25-35% for paint and 30-45% for gear, plan reorder timing at 4-6 weeks before sell-out).